2019 Women's World Cup a Unique Brand Opportunity
This past summer’s 2018 FIFA World Cup was the usual spectacle that never seems to disappoint. That the tournament is quadrennial is...
Technology and the 2026 World Cup
When it comes to modern technological advancements and the effect they have on sports, eight years can seem like either the blink of an...
Is Fox Sports’ Bundesliga Investment About to Pay Dividends?
As U.S. soccer viewership has continually ascended over the last decade, The English Premier League (and for the last 3 years, NBC...
CONCACAF's Brand Recognition
There is no such thing as bad publicity. This age old advertising adage seems to be the silver lining attached to even the darkest of...
Why is FIFA Silent Amidst Human Tragedy?
At a time of unprecedented global humanitarian awareness, the most powerful sporting organization in the World remains silent. The fact...
Has Soccer's Domestic Popularity Become an Impediment to Growth?
The history of soccer on U.S. television is relatively well-known. As recently as the 2002 World Cup, even the planet’s most popular...
Brand Dilemma; Euro '16 v. Rio '16
The summer of 2016 is a dream for fans of international sport. France will be hosting Euro 2016 while the games of the XXXI Olympiad...
