October 26, 2018

This past summer’s 2018 FIFA World Cup was the usual spectacle that never seems to disappoint.  That the tournament is quadrennial is part of its mystique, however, it also leaves the World longing for more.  In particular, there is a void for American brands, many of...

June 27, 2018

When it comes to modern technological advancements and the effect they have on sports, eight years can seem like either the blink of an eye, or an eternity, depending on perspective.  Just before the current edition of FIFA World Cup kicked off, the United bid of the U...

May 20, 2016

As U.S. soccer viewership has continually ascended over the last decade, The English Premier League (and for the last 3 years, NBC Sports) has always been the go-to choice of American sports fans looking for their Saturday or Sunday morning fix of live sporting action....

February 23, 2016


There is no such thing as bad publicity.


This age old advertising adage seems to be the silver lining attached to even the darkest of public relations clouds.  Other than perhaps it’s parent association (FIFA), no organization in the World is as hopeful that those wor...

September 14, 2015


At a time of unprecedented global humanitarian awareness, the most powerful sporting organization in the World remains silent. 


The fact of the matter is that FIFA has a problem (itself) which can be at least marginally repaired by coming to the aid of one of world’s...

June 11, 2015


The history of soccer on U.S. television is relatively well-known. As recently as the 2002 World Cup, even the planet’s most popular sporting event wasn’t receiving a rights fee from a U.S. broadcaster. As we’ve all been recently reminded by the U.S. Department of Jus...

May 14, 2015


The summer of 2016 is a dream for fans of international sport.  France will be hosting Euro 2016 while the games of the XXXI Olympiad will be competed in Rio de Janeiro.  For marketers, however, such high profile global events running in close proximity to one another...

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