This past summer’s 2018 FIFA World Cup was the usual spectacle that never seems to disappoint. That the tournament is quadrennial is part of its mystique, however, it also leaves the World longing for more. In particular, there is a void for American brands, many of which still (incorrectly) believe that only soccer events which contain the words “World” and “Cup” are worthy of leveraging. Luckily in this instance, the closing of one door leads directly to the opening of a