This past summer’s 2018 FIFA World Cup was the usual spectacle that never seems to disappoint. That the tournament is quadrennial is part of its mystique, however, it also leaves the World longing for more. In particular, there is a void for American brands, many of which still (incorrectly) believe that only soccer events which contain the words “World” and “Cup” are worthy of leveraging. Luckily in this instance, the closing of one door leads directly to the opening of a

At a time of unprecedented global humanitarian awareness, the most powerful sporting organization in the World remains silent. The fact of the matter is that FIFA has a problem (itself) which can be at least marginally repaired by coming to the aid of one of world’s biggest current issues, the handling of refugees streaming into Europe. FIFA has cash, clout and access. Refugees have no cash, no clout, and limited access. Very rarely these days does it seem that 1+1=2. Thi