
CONCACAF's Brand Recognition
There is no such thing as bad publicity. This age old advertising adage seems to be the silver lining attached to even the darkest of public relations clouds. Other than perhaps it’s parent association (FIFA), no organization in the World is as hopeful that those words ring true than CONCACAF, soccer’s governing body for North America, Central America and the Caribbean. At this time last year, very few average American sports fans knew that there was a governing body for the