This past summer’s 2018 FIFA World Cup was the usual spectacle that never seems to disappoint. That the tournament is quadrennial is part of its mystique, however, it also leaves the World longing for more. In particular, there is a void for American brands, many of which still (incorrectly) believe that only soccer events which contain the words “World” and “Cup” are worthy of leveraging. Luckily in this instance, the closing of one door leads directly to the opening of a

When it comes to modern technological advancements and the effect they have on sports, eight years can seem like either the blink of an eye, or an eternity, depending on perspective. Just before the current edition of FIFA World Cup kicked off, the United bid of the United States, Mexico, and Canada was awarded the 2026 edition of the World’s most prominent event. Of course, this is a noteworthy development for a myriad of reasons, however, it’s fascinating to look at today